Communication Channels

Aao Batein Karein

To generate demand for reproductive health services, SIFPSA has launched a number of multimedia IEC campaigns in UP. The campaign titled, "Aao, Batein Karein" (Come, Let's Talk), is illustrated by the Tota and Mynah birds derived from folklore, which are recognized in UP as secular symbols associated with story telling. The campaign was intended to stimulate a dialogue on family planning between young couples, between providers and clients, and is being used to raise awareness and knowledge of family planning methods and allay myths and misconceptions. The campaign theme and the logo have been was based on the research findings that lack of discussion about family planning is the main reason for fears and myths associated with various methods of contraception.