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Mass Media Campaign

Campaign Objectives
  • To desensitize the issue of family planning and trigger open dialogue among couples, other family members and within the community.
  • To present couples with a choice of spacing methods and encourage them to choose a suitable method.
  • Address the specific fears and concerns among couples regarding spacing methods
  • Highlight the health benefits of spacing
  • Equip service providers with informational and counselling materials to enhance the quality of interpersonal communication
Selected Audience

The primary audience for the campaign are couples in the age group 17-25, currently not using contraception. Using interpersonal counselling techniques, frontline service providers are reaching out to couples in 15 priority districts. Complementing this have been performances by folk troupes in villages. The various communication activities of SIFPSA include:

Get in Touch with us

16, A P Sen Road,Lucknow - 226001
(Uttar Pradesh), INDIA
E-Mail : info@sifpsa.org
Phone :(91 - 0522) 2630902,997,741,896,899,894
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