State Innovations in Family Planing Services Project Agency

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What gets measured, gets managed

Sunehere Sapne Sanwarti Rahein

SIFPSA developed 26 episodes of Radio drama series titled "Sunehare Sapne Sanwarti Rahein" on NHM schemes and role of ASHA for generating awareness among rural masses. The health educating messages are woven in interesting story line. The objectives of this audio campaign is to promote the habit of listening and accept the NHM services among the listeners. Secondly this audio campaign also facilitates in adding skills and to develop personality of ASHAs.

Campaign Strategy :

To make the program interactive and to generate interest 525 listener groups (Shrota sangs) were formed at village level managed by selected ASHAs.
Post box 411 was also opened in GPO Lucknow to get the feedback and queries from Shrota Sanghs and general public.
Broadcast of "SUNHERE SAPNE SAWARTI RAHEIN" was aired from December to June 2016 through 12 primary channels of AIR.s
To promote the habit of continuous listening announcement were made in each episode that quiz question will be asked in any upcoming episode.
Two quiz questions were asked during the airing of program in 9th and 20th episodes.
Winners name for quiz questions were announced in 14th and 25th episodes.
Award for selected 20 ASHAs were announced in 25th episode for the best performing shriota sangh.
List of winning shrota sangh and names of winners were also announced during the broadcast of program.

Result

Thousands of letters are received from all parts of U.P in post box 411 GPO Lucknow. Listeners are appreciating the characters and their behavior. ASHAs are very much thrilled to listen the series and respect provided to ASHA in the village Jagat ganj. They are ready to accept the nature, behavior, and vocabulary of ASHA introduced in the program. After getting the success and because of public demand SIFPSA is again producing new 26 episodes of Radio Drama.

Winner of Shrota Sangh ASHAs:

S.N.	ASHAs Name & Address received awards	District
1.	Ms. Asha Devi, Vill. Babli	Jalaun
2.	Ms. Malti devi, village and post Nariyav	Ambedkarnagar
3.	Ms. Savitri Pathak, village and post Ram garh	Sonbhadra
4.	Ms. Savita Singh, Vill. Ramnager	Faizabad
5.	Ms. Meera pandey, village Deoria ghus	Deoria
6.	Ms. Suseta Sengar, Vill. Litavali, Block Rampura.	Jalaun
7.	Ms. Reena Pandey Viilage post tikariya Jangal	Gorakhpur
8.	Ms. Rita, Umari shrota sangh, Vill. Umari	Sultanpur
9.	Ms. Mamta Singh, Vill. Post Joura Bazar	Kushi Nagar
10	Ms. Anuradha, Vill. Sirsakalaar	Jalaun
11	Ms. Sunita Verma, Simbhavali	Hapur
12	Ms. Nitesh Senger, Manipur	Aligarh
13	Ms. Rina Devi, village – Bankatiya dube	Deoria
14	Ms. Brijesh Devi, Village Sadhopur	Gautambuddh Nagar
15	Ms. Rashmi, Bharangpur	Hapur
16	Ms. Bharti Devi, vill. & Post Harauli	Jalaun
17	Ms. Pinki Rani, Vill.- Bambabar	Gautam buddh Nagar
18	Ms. Mukesh Kumari, Vill. Kasampur	Moradabad
19	Ms. Gayatri Devi, Vill. & Post Kaith	Jalaun, UP
20	Ms. Babli Kushwaha, Vill. Sujanpur	Jalaun-285206, UP

Winners of quiz questions

S.No.	Name of winners	District
1.	Ms. Beena Jain Shri Sai Shrota Sangh, Badangpur	Hapur
2.	Ms. Usha Devi, vill. naya gaon Kanth	Moradabad
3.	Ms. Rupali, vill. & post buderna	Amrioha
4.	Ms. Shipra Saxena, tyor khas post Rasidabad Tivariyan, Kayam ganj	Frukhhabad
5.	Ms. Akansha, Babli shrota sangh, post Barkhera	Jalaun
6.	Ms. Himani Chauhan, Vill. Kasampur, Post-Kanth	Moradabad
7.	Ms. Rajeshwari Bachhlauta, Sri Sai Rashtriya Shrota Sangh, Bharangpur	Hapur
8.	Ms. Keshri Mishra, Vill. Narharpur, Post Sengri, Purushottampur, Block Bhadyan	Sultampur
9.	Ms. Amravati, Block Baskhari	Ambedkar Nagar
10	Mr. Ram Sanjivan Yadav, Vill. Shamsuddinpur, Post Dharmpur, Dharshan	Faizabad

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Episode 1

Sunehere Sapne Sanwarti Rahein

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