Interpersonal Counselling (IPC) Material

All materials were attractively designed using the Tota-Mynah symbol in multi colour for instant identification with the campaign theme. Materials produced under the campaign were:

Flip Book

Flip book under "Aao Batein Karein" Campaign was developed. It was used by the frontline workers like ANM and CBD to counsel prospective clients and to promote discussion during group meetings. The book allays fears and myths related to the three spacing methods and sterilization in an interesting story format and is attractively illustrated.

In 2007 a new Flip book was developed which is to be used by ASHAs as IPC tool covering all aspects of NRHM. The Flip book has been distributed through CMOs to all ASHAs of 70 districts.


Posters displaying a variety of family planning methods, and promoting informed choice, were distributed to frontline workers for display at prominent places in the villages. Campaign specific posters were developed and distributed in 33 IFPS districts and after the launch of NRHM, the comprehensive posters depicting all methods of family planning have been distributed to all 70 districts.


To be pasted at places frequently visited would act as a reminder for the campaign theme of 'Come, Let's Talk'


Meant for frontline workers for identification with the campaign.


For workers to carry all IPC material as well as contraceptives during door-to-door visits, while promoting the campaign theme with the logo displayed on the bag.

Dest Calender

Specially designed for ISMPs, it has the three spacing methods fixed on one side (actual products) and a calender on the other. Displayed on it are messages for clients "Clarify your fears and concerns, choose a suitable method" and a reminder for the ISMP "Have you talked about Family Planning?"

Mailer-Cum-Wall Chart

Designed for the ISMPs it is a direct mailer encouraging them to participate in the programme. The mailer opens out into a wall chart that can be put up in the clinic and can aid counselling on spacing methods.


Attractively displayed with a message on spacing contraceptives, was distributed to influentials in the villages and to clients, by CBDs / ANMs

Proto Type of Hoarding/Wall Painting

Attractively displayed the campaign messages and also promoting the service site.

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