What gets measured, gets managed

Launch of 'Chalo Gaon Ki Oar, Lekar Apna Hausla' Campaign

In support to National Health Mission SIFPSA has designed and developed an IEC/BCC campaign 'Chalo Gaon Ki Oar, Lekar Apna Hausla'. The Main Objective of this campaign is to provide proper knowledge of NHM programmes and availability of services. The campaign was launched by hon'ble Minister of Health and Family Welfare Sri Ahmed Hasan on September 27,2014 at Bhartendu Natya Academy, Lucknow.On this occasion, State Minister of Health Sri Shankh Lal Manjhi, Principal Secretary,Medical Health and Family Welfare,UP Sri Arvind Kumar were also present.

Efforts have been made to elaborate the role of ASHA under this programme. The campaign has been launched in view of target audience living in the far remote areas/villages/media dark zones. This campaign is covering all National Health Mission issues based on Reproductive health, Maternal health. Nutrition, Child health, and Adolescents health known as RMNCH+A. Radio drama series is being broadcasted by Primary Channels of AIR Lucknow because of its maximum reach and maximum coverage area. Airing has started from September 2014 onwards. Under this campaign, performance of 1640 folk shows covering all 820 blocks 2 shows per blocks at block level haats (markets) is being done.

The IEC Materials developed under the umbrella of this campaign are-
  • 26 Episodes of Radio Drama Series – 'Sunehere Sapne Sanwarti Rahen'.
  • Folk Media on:- National Rural health mission and Role of ASHA. Covering all NHM issues.
  • Audio Spots on Maternal Health, Age At marriage, Spacing and NSV.

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